Manager Strategic Marketing PN (m/f/d)

Add job to watchlist

Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio in the therapeutic areas of critical care, surgery, oncology, pediatrics
Perform market and competitor analysis and define success factors to grow the product group worldwide
Conduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the parenteral nutrition landscape
Develop and refine product positioning and value propositions tailored to healthcare providers, key opinion leaders (KOLs), and caregivers
Design and implement multi-channel marketing strategies that enhance customer engagement and market penetration in collaboration with regions / countries and Commercial Excellence
Contribute to dedicated medical nutrition in the therapeutic areas of critical care, surgery and pediatrics
Establish clear success metrics to monitor product performance and measure market share growth
Define global launch strategies, including detailed launch plans and toolkits, and track implementation outcomes to inform future initiatives
Support new product development with a focus on market viability, customer impact, and business potential
Training of product managers and colleagues working in PN
Initiate and manage project groups, be an active member in advisory boards
Provide presentations & participate in international Product Manager meetings and workshops
Prepare product and concept presentations for congresses
Contribute to internal and external communication activities
Initialize purchase orders, perform cost monitoring, check invoices, support in the budget process

At a glance

Earliest possible start:

As from now

Job Type:

Permanent

Company:

Fresenius Kabi

Location:

Oberursel, DEU

Working condition:

Full-time

Job Function:

SalesMarketing & Communications

Reference number:

R-10002465

Publishing date:

01/30/2025

Please submit your application in English. As long as the job ad is online, you can apply quickly and easily.

Add job to watchlist

Print Job Ad

Your contact

Swantje Kohl

Recommend this job

How to apply

You have found a matching vacancy and would like to apply? We show you how the online application at Fresenius works.

Application Process

You would like to know the next steps after sending your application? We explain the process and give you some useful tips.

Interesting blog articles

Fresenius honors jubilarians with the “Fresenius AllStar Forest”

Sustainability

News & Facts |

Innovations in medicine: The use of Augmented Reality in the OR

Company News

News & Facts |

Fresenius Principles in Action: Championship Days 2024

Sustainability

News & Facts |

We welcome diversity

At Fresenius all job applicants are welcome – regardless of gender, age, origin, nationality, religion, disability, sexual identity and orientation, or any other personal characteristics.

All terms used in this job advertisement to denote persons refer to all genders equally (male, female, diverse).

Learn more

Careers with a purpose

When it’s not just a job, but your calling. When you have an impact on people’s lives every day. When you can’t imagine doing something else. Then you know it’s Fresenius.

Find out more about careers with a purpose