VP GLOBAL MARKETING, MARKET ACCESS & PRICING

Targets of the position:

Drives the development and execution of integrated commercial strategies for our portfolio of biosimilar products. Leads a team of Directors and Managers that own and orchestrate global brand, marketing, pricing, market access, and reimbursement strategies to ensure successful launch and product uptake, long-term value capture, and competitive differentiation in close collaboration with key markets, regions and other global functions.

Position in the Company:

Direct report to SVP Head of Global Marketing, Portfolio & Business Strategy.

Main Tasks:

Commercial Strategy & Leadership

• Set the global vision, strategy, future operating model as well as roles & responsibilities for Marketing, Market Access & Pricing in the dynamic biosimilar market environment,

• Lead, inspire, and develop a high-caliber team across marketing and market access functions,

• Foster open collaboration and strong matrix way-of-working with Portfolio and Strategy team as well as Medical, Development/Regulatory, Legal, Finance, Governmental Affairs, Supply Chain and Regional/Local Commercial teams to ensure integrated commercial planning,

• Serve as a key member of the Marketing, Portfolio & Business Strategy leadership team, contributing to portfolio prioritization and long-term business strategy,

• Support cross-functional projects and represent the Marketing and Market Access function in relevant leadership meetings.

Brand and Global Marketing

• Lead the development and implementation of global brand and above brand strategies across the biosimilar portfolio, aligned with clinical, regulatory, and commercial goals,

• Define strategies for product positioning, messaging, early brand identity and naming/trademarking and value propositions (TPP) based on deep market insights, customer needs, and competitive dynamics,

• Oversee launch and brand planning (from ~L-24 months onwards), KPI tracking, supply allocation and execution for new products, ensuring excellence across multichannel marketing platforms,

• Partner with regional and local commercial teams to adapt and execute strategies to local market needs,

• Identify functional risk/opportunities across portfolio,

• Institutionalize Marketing Excellence standards (segmentation, positioning, omnichannel planning, content operations, measurement, tender and pricing excellence) and Digital Marketing best practices to raise capability globally,

• Support Market Insights team to establish strategy for generation of deep customer, market, and competitor insights,

• Translate insights into actionable recommendations for portfolio optimization, messaging, and access strategy.

Market Access & Pricing

• Shape the future strategy for Market Access, Pricing and HEOR approach in alignment with major functions,

• Implement the global Market Access & Pricing strategy and set guardrails for list/net price, discounting, tendering, and price corridor management in close collaboration with Regions/Local Marketing Units,

• Define blueprint for payer value propositions, economic models, and value messages including a competitive KAM approach across relevant markets,

• Design and drive global, regional and local pricing strategies to support optimal access and sustainable value capture,

• Oversee payer/HTA research and insight generation and develop strategies to support timely and favorable reimbursement outcomes,

• Coordinate with Government Affairs & Policy and Regulatory to anticipate access and policy shifts and adapt commercial and pricing strategies ensuring competitiveness,

• Support the development of tools and platforms like tender and pricing databases to support successful access strategies.

Other Tasks:

• Contribute to portfolio strategy and scenario planning,

• Drive cross-functional alignment on future blueprint for development on endpoints, evidence plans, TPP that maximize market potential,

• Represent the function externally with payers, HTA bodies, KOLs, and strategic partners,

• Support BD/licensing assessments from a brand, access, and pricing perspective,

• Ensure compliance with all promotional and pricing regulations and internal policies,

• Owns planning and tracking of budget for Marketing, Market Access/Pricing/HEOR and Marketing Excellence,

• Deputize for SVP Global Marketing, Portfolio & Business Strategy and represent team in relevant management meetings.

Qualification and Experience:

• EDUCATION: Degree level education preferably in science or equivalent experience. Post-graduate degree strongly preferred (MA, MS, MBA, PhD).

• JOB SPECIFIC COMPETENCIES & SKILLS:

  • Ability to create and nurture divers, agile and adaptable teams capable of responding to fast-changing market dynamics, policy shifts, and crises,

  • Strong results driven business acumen, strategic thinking and ability to simplify complexity,

  • Customer-centric mindset able to translate market insights into actions,

  • Excellent communication, collaboration, and influencing capabilities across hierarchies,

  • Cultural agility and ability to operate effectively in a fast-growing global matrix environment,

  • Ability to attract and develop top talent,

• LANGUAGES: English mandatory, other languages an asset.

• WORK EXPERIENCE:

  • Minimum 15 years of progressive experience in biopharma with at least 4 years in biosimilar as well country-level commercial leadership roles (e.g., General Manager, Business Unit Head, Country Market Access Lead) preferably in the US,

  • Demonstrated success in launching and managing biosimilars or specialty biologics, including in complex pricing and reimbursement environments,

  • Deep understanding of global market access dynamics, payer decision-making, and evolving biosimilar policy frameworks ideally backed by direct experience in the US market,

  • Strong leadership skills with experience in building and mentoring diverse teams across geographies and strong stakeholder management capabilities.

Requirements / Knowledge to fulfil the position:

• Expertise in the biosimilar space (focus US and EU, other regions a plus) and specifically launch preparation and execution,

• Understanding of current US market environment and key success factors a major plus,

• Expertise in global and local marketing, sales and market access and cost forecasting, and P&L reporting,

• Experience in leading a team of senior experts and cross-functional project teams,

• Demonstrated ability to deal with complexity and translate insights and conceptual ideas into strategies,

• Robust understanding of product development and ability to influence early product development and strategy.