Meet our Frembassadors: Aretusa Tupinamba
Interview |

Fresenius Kabi | São Paulo, Brazil | Events & Digital Platforms

My role and my department:

I work at Fresenius Kabi Brazil as an Events and Digital Manager at our headquarters in Barueri, São Paulo, where I am responsible for the events area and all digital platforms.

My area of expertise:

My expertise is in corporate event management, delivering large-scale and  impactful projects that strengthen brand awareness and create meaningful connections with our stakeholders. I also lead all communication on our social media and digital platforms, ensuring consistent and engaging messaging. My work is always guided by our global purpose - Committed to Life - aligning strategy, innovation, and execution with Fresenius Kabi’s mission.

My most unusual habit at work:

I have a weekly spreadsheet of all my tasks. Every day, I select six tasks that must be completed that day.

Who I would like to swap with:

I’d love to chat with the Marketing Manager to get to know how he, together with the Product Manager, builds the marketing strategy to reach our sales goals.

My most used emoji:

Definitely my emoji is this 😊 to say thank you to everybody who helps me 😊

My “hot take” for work:

Focus on your work. Don’t keep looking at what your colleague does or doesn’t do. Focus on your own work, give your best, and recognition will follow.

This is indispensable to me at work:

My noise-canceling headphones are essential. They help me focus during deep work sessions and are great for tuning into webinars or virtual meetings without distractions.

Project or activity that I have enjoyed most in my current job so far:

Through the social media posts we create, I learn so much about our products and the reasons behind what we do. Working at Fresenius means saving lives every day. That's my inspiration!

This music gets me through the working day:

I'm eclectic when it comes to music, but I really like listening to samba, popular Brazilian music, Adele, Pop, etc.

Most frequently used phrase in my job:

Our company claim “Committed To Life”. I always use it in our posts.

My professional motto:

“Done is better than perfect.” and “Focus on yours.”

One of the biggest challenges in my job, but one that I actually like very much:

My greatest challenge in recent years was launching our social media presence in Brazil. In just a few years, we have built a solid community with thousands of followers on LinkedIn, Instagram and Facebook. These numbers go beyond metrics. They reflect the trust, relevance, and impact that our content generates for our stakeholders. It is truly rewarding to see how our digital communication strengthens connections and expands the reach of our mission.

Do you have any questions for me? Then contact me on LinkedIn!

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