Sales Force Effectiveness Program & Enablement Manager (m/f/d)

The SFE Manager has a pivotal role within Sales Force Effectiveness (SFE), designed to amplify the impact of SFE capabilities across markets while ensuring strong execution, consistency, and sustainability. The role exists to support the Global SFE Lead, markets, and business units by translating SFE ambition into practical ways of working, scalable capabilities, and embedded operating models.

The core purpose of the role is to enable the scaling of the STEP SFE toolkit program, ensuring it is effectively deployed and continuously evolved to meet market needs. Acting as the central point of coordination, the role connects tools, processes, and stakeholders to ensure STEP becomes a living SFE system, not a onetime rollout.

The role serves as a key enabler for markets, helping them adopt and operationalize SFE capabilities in a structured, pragmatic, and value-driven manner. By providing guidance and hands-on support, the role ensures SFE is embedded into local commercial rhythms rather than remaining a theoretical framework.

In addition, the SFE Manager acts as the formal backup to the Global SFE Lead, ensuring continuity of leadership, decision-making, and stakeholder engagement. As such, the role operates as a trusted extension of the Global SFE Lead, capable of representing SFE, maintaining momentum across initiatives, and safeguarding alignment between global direction and local execution.

Ultimately, the purpose of the role is to strengthen sales force effectiveness at scale by combining strategic clarity, disciplined program management, and strong market enablement.

Your Responsibilities:

1. SFE Enablement & Ways of Working

• Support adoption of core SFE capabilities and frameworks.
• Assists markets translate the SFE strategy into practical applications and operating models.
• Act as a trusted SFE sparring partner for markets.

2. STEP Toolkit Program Management

• Manage the STEP SFE toolkit.
• Coordinate global SFE, IT, vendors, and markets.
• Drive standardization with controlled flexibility/ monitor KPI’s and harmonization with PULSE

• Monitor adoption and drive continuous improvement

3. Market & Stakeholder Support

• Operational contact for markets on SFE and STEP.
• Assist with SFE in local MU planning and governance.
• Facilitate best practice sharing and SFE communities.

4. Performance & Continuous Improvement

• Monitor SFE effectiveness and capability impact.
• Identify gaps and improvement opportunities.
• Drive enhancements to frameworks and tools.

5. Back-up to the Global SFE Lead

• Act as deputy to the Global SFE lead.
• Ensure continuity of market support and governance.
• Represent SFE in delegated forums.

Your requirements:

• Bachelor’s degree in business, Marketing, Sales, or a related field

• At least 7 years of experience in Sales Force Effectiveness, Commercial Excellence, Sales Operations, or Sales Enablement

• Demonstrated expertise in program or project management, ideally within intricate, multi-market settings.  

• Strong understanding of SFE frameworks, sales processes, and capability building

• Experience working with sales tools, CRM ecosystems, and enablement platforms

• Strong stakeholder management skills with the ability to influence without authority

• Structured, initiative-taking, and comfortable operating as a “right hand” to senior leaders

• Ability to manage multiple priorities in a fast paced, international environment