Senior MarTech Solutions Architect

Fresenius is a global healthcare company headquartered in Bad Homburg v. d. Höhe, Germany. In fiscal year 2024, Fresenius generated €21.5 billion in annual revenue with around 175,000 employees (excluding Fresenius Medical Care).

Objective of the Function:

Join a dynamic Global IT Commercial Applications team responsible for developing and managing marketing technologies. The role covers various marketing technologies related to Adobe Analytics, Adobe Experience Cloud, Content Management Systems (CMS), Veeva Promomats, Salesforce Marketing Cloud, and campaign management solutions like Adobe Target. As the Senior MarTech Solutions Architect, you will be responsible for the architecture of marketing technologies and their integration with the larger commercial ecosystem.

Main tasks:

Architect and Design:

·       Lead the architectural design of marketing technologies ensuring seamless integration within the commercial ecosystem.

·       Develop and maintain architectural documentation, standards, and best practices.

·       Work closely with stakeholders to align architectural decisions with business goals and technology strategy.

Technology Integration:

·       Oversee the integration of marketing technologies including Adobe Analytics, Adobe Experience Cloud, Drupal, Salesforce Marketing Cloud, and others.

·       Ensure data flows effectively across systems, providing a unified view of the customer journey.

Project Leadership:

·       Lead and collaborate with cross-functional teams to ensure successful project delivery.

·       Provide technical direction and mentorship to development teams.

Performance Optimization:

·       Continually assess and optimize performance, scalability, and reliability of marketing technology solutions.

·       Implement best practices for data management, security, and compliance.

Innovation and Improvement:

·       Stay abreast of industry trends and emerging technologies to drive continuous improvement and innovation.

·       Propose and implement improvements to existing systems and processes.

Secondary tasks:

·       As may be deemed necessary

Qualification and work experience:

·       Education: Bachelor’s degree in computer science, Information Technology, or a related field.

·       Minimum of 5 years of hands-on experience managing Marketing Technologies (MarTech) and architecture.

·       Proven experience with Salesforce ecosystem, Adobe ecosystem, and experience with Veeva ecosystem will be an added advantage.

·       Experience with Agile/Scrum methodologies is highly desirable.

Requirements / Knowledge to fulfil the position:Technology Expertise:

·       Deep technical knowledge of Adobe Analytics, Adobe Experience Cloud, and Salesforce Marketing Cloud.

·       Hands-on experience with Content Management Systems (CMS) and campaign management solutions like Adobe Target.

·       Integration and API using Mulesoft.

·       Strong understanding of API architectures and experience with integrating various platforms and services.

·       Experience with middleware and data integration tools.

Data Management:

·       Proficiency in data architecture, data flows, and data management best practices.

·       Knowledge of data security and compliance standards.

·       DevOps and Automation:

·       Experience with DevOps practices, CI/CD pipelines, and automation tools.

·       Familiarity with cloud platforms and services, such as AWS, Azure, or GCP.

Agile Methodologies:

·       Experience working in agile development environments, utilizing SCRUM or Kanban frameworks.

·       Ability to adapt to dynamic project requirements and manage changing priorities.

Soft Skills:

·       Excellent problem-solving and analytical skills.

·       Strong leadership and communication abilities.

·       Ability to manage multiple tasks and projects effectively.

Other tasks:

·       Any additional responsibility as deemed necessary.

Business Contacts:

·       Internal: All departments at Global IT and Digital Technology, all global business units in Fresenius Kabi, Global Commercial excellence and FDT

·       External: Consultants participating in projects and support of various IT areas.

Name: Amit Kumar

Email: Amit.Singh1@fresenius.com

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