Personal Branding

What brand? Your own.

What is personal branding?

Personal branding is all about marketing yourself – you are the product; you are your own unique brand. This personal brand is reflected in the digital profile that you create, especially in how you present yourself on the internet and social media sites. The art of personal branding is managing and showcasing your brand so that you and your personality come across in the most positive manner possible – resulting in a positive (online) reputation.

Why is personal branding important?

You’ve probably realized by now that working to build a good reputation is not a new idea. But today, when everyone leaves a footprint (deliberate or not) on the internet and in social networks, having a good name is more important than ever. Personal branding lets you shine a spotlight on yourself and your abilities, highlighting your special qualifications and skills. You can use personal branding to awaken interest in you, attract attention, or establish yourself as a valued expert. Take advantage of the opportunity to set yourself apart from your competitors in the job market: showcase your strengths by contributing to blogs related to your field, or through social media tweets, comments, and posts. Of course you can include your online profile and content in your applications.

You have to take the initiative in this area, however, because in reviewing your application, we at Fresenius can only take account of documents which you provide us.


Five tips for personal branding

1. Keep it real

Of course personal branding is about highlighting your strengths and abilities, but you should always stick to the truth. A sugar-coated profile gives rise to false expectations and can even come back to haunt you in some cases. An honest profile is the best reflection of your true personality. And it keeps you on the safe side.


2. Respect laws and regulations

It goes without saying that regulations like copyright and trademark law apply online as well. You should always steer clear of threats, insults, statements that could damage the reputation of a person or company, and any manner of false statements about events or third parties. In addition, you should follow the rules of the social platform in question.


3. Protect your privacy

Everything you reveal about yourself on the internet is no longer private. So you should always be careful about the content and images you choose to present. Only post information that you can share with others in good conscience.


4. Set yourself apart from others

The job market is full of well-educated people with very good degrees, exciting international experience, outstanding language abilities, relevant professional experience, etc. But every individual has unique strengths, so be sure to highlight yours! Focus on and communicate what you do particularly well. Show how you can add value and what makes you special.


5. Take a personal inventory

You might not know exactly what people can find out about you on the internet and social networks. So research yourself! Take a personal inventory by entering your name into a search engine and looking around in your social networks. Do you have a relatively common name? If you have a middle name, use it to differentiate yourself from others who share your first and last name.